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Archive | Design

empathy, invention, iteration

What’s in YOUR design toolkit?

What’s your methodology when you design offerings? You’re careful to build something you’d be excited to fulfill, naturally. You draw on your strengths & pull in partners who fill in any gaps. You know that staying in your sweet-spot is the first key to scaling big. You craft a product that fits your business, right? You’ve […]

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Nothing left to cut

How to Resuscitate Your Course, Part 2

The situation: You launched to crickets, underwhelming numbers, or non-rave reviews. You’re now running forensics to determine what to tweak and everything is on the table to be examined. Including your course. [Read Part 1:  Defining & Solving Your Customer Problem  & Part 3: Curing What Ails Ya] Part 2: Organizing for Attention & Retention […]

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Faster Horses

How to Resuscitate Your Course, Part 1

The situation: You launched to crickets, underwhelming numbers, or non-rave reviews. You’re now running forensics to determine what to tweak and everything is on the table to be examined. Including your course. This 3-part series will cover how to audit the course content itself to make sure it is solid. I’ll tackle the 3 best audit techniques […]

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